ALEX was created for all Lovable, Empowering Women. Who is 'ALEX'? ALEX is an abbreviation of 'ALESSIO' an empowering, young Man, always kind and oh so cheerful! He was a real fashionista! Unfortunately Alessio died suddenly & so the Idea of a Sweater Collection was born. Alex kind of Girls are 'no nonsense', they LOVE, their inner circle is not the average squad! They inspire you & take you with them on their Journey!